We show ambitious eCommerce business owners like you how to unlock the full potential of Facebook and Google ads. Our supportive, welcoming online membership is filled with tools and resources designed to help you reclaim your time, consistently make sales on autopilot, and build a business you love.

We want your business to succeed and grow, so everything we do is designed to get you where you want to be as quickly as possible.

Business partners, paid ads experts and passionate small business cheerleaders.

Hello! We're CJ and Nicole

About us

In an online world filled with marketing myths and misinformation, we know the industry inside out, and we’re committed to sharing our expertise. We run our own ads as well as our clients’, so we understand what you’re up against. We also know what it takes to consistently drive more sales for your business. 

Between us, we’ve got more than 20 years of marketing experience 

Following a previous career in business psychology, I’ve spent the last six years in marketing. I often bring these two skillsets together in my work, focussing on long-term customer relationships and soft selling with ads that draw on emotion rather than rational thought.

I live in the Wiltshire countryside with my husband, Tom, and our dog, Paddy. When I’m not working, I love doing yoga, hiking as much as possible, and camping whenever I can. I’m obsessed with hummus and olives, and I’ll always say yes to a crisp glass of cold white wine!

Meet CJ...

Are you ready to join us?

You'll also find me...

Always Villa Maria, the best New Zealand Sauvignon.

Drinking

THE CHEMISTRY PROJECT ON APPLE TV

Watching

Transforming our home through DIY and learning new skills like laying herringbone flooring.

Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely 

Reading

Enjoying

Proudest achievement

After helping a UK charity sell out their annual summer event, I went on to generate over £17K in ticket sales and 500 new customer leads for a prestigious event in the Bahamas from a small ad spend of £1300 

Agencies promising quick results. Paid ads take time. 

Disliking

Having spent 10 years working as an IT Recruitment Consultant, I moved into a marketing role at the same company, managing their organic social media for seven years. Since then, I’ve gone freelance and retrained in paid ads, enabling me to manage Meta and Google ads for small businesses.

Outside of work, I’m a regular gymgoer, keen traveller, and passionate podcast listener. I’m married with two small children, and I love that I can work around my kids. We’ve built Ad Answers for eCommerce so our members can do the same – make sales from paid ads whether their children are in childcare, at school or with them at home.

Meet Nicole...

We can't wait to have you on board

You'll also find me...

Gavi di Gavi, New Zealand Sauvignon blanc or Ruinart

Drinking

Yellowstone on Paramount+

watching

Spending time outside in the garden with the kids when it’s sunny

‘The Ultimate Guide to Ecommerce Growth’ by the Hammersley Brothers

Reading

Enjoying

Proudest achievement

Generating £500K in revenue for a jewellery brand from a £29K ad spend. 

Meta’s glitches and constant platform updates. 

Disliking

When we teamed up in 2022, our vision was simple. We wanted to empower UK-based eCommerce business owners like you to shape the business of their dreams – whatever that may be – through the power of paid advertising.

We know you’re short on time and want results fast, so we focus on cutting through the online noise that can often lead to overwhelm, providing knowledge and skills that make a real difference to your bottom line.

We want you to feel supported and less alone in your struggles. Like everything you need to achieve your goals is within reach. When you join Ad Answers for eCommerce and start applying what you learn, you’ll soon find that it is.

"I think we should create a membership for small businesses who want to run paid ads..."

It all started with a whatsapp message... 

find out more >

Joining our Membership means… 

Creating paid ads that actually bring new buyers to your business

Feeling confident as you navigate Facebook ads manager

Scaling your sales with paid advertising that works all year round

Knowing exactly how to make paid ads work for your business so there’s no need to rely on outsourcing to an ad agency

Making money from online sales while you’re on holiday with your family

Belonging to a community of like-minded eCommerce business owners


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